The answer: neither of you want to get sued.
Although the company , it’s not at all clear that affected consumers will be aware of the change. What if you like General Mills on Facebook but you never actually visit their homepage? The company would have to somehow prove that you were aware of the arbitration requirement in order for it to be enforceable, at least theoretically.
Arbitration clauses have picked up steam since , the 2011 Supreme Court ruling that gave a thumbs-up to clauses prohibiting class-actions, essentially requiring consumers to go it alone. , , and are just a few of the companies that have now added arbitration clauses to their customer contracts.